Your next job just hit the planning portal. The homeowner doesn't know you exist yet.
PlanPost spots relevant new planning applications the day they're filed, then prints and posts a branded letter from you to the homeowner before they've even started looking for a builder. Review each lead, or set it to auto-send. Your letter lands on their doormat before they've started ringing round other builders.
- Letters printed and posted for you, via Royal Mail
- Set up in under 5 minutes, no council portals to check
- From £39/mo, no contract, cancel anytime
The problem
Still losing jobs to the faster guy?
You already know the good jobs get snapped up fast. PlanPost puts you first in the queue.
The old way
Slow, manual, expensive
- You find out about the job after someone else has already quoted
- Council portals are clunky and nobody has time to scan them daily
- Direct mail is a faff: designing, printing, stamps, Royal Mail runs
- You're paying £3k+ a year to a lead platform for stale data you can't verify
With PlanPost
Automated, affordable, fast
- Every new planning application in your area, delivered the same day
- No council portals to check. PlanPost watches all 389 for you
- Letters are designed, printed and posted for you via Royal Mail
- From £39/mo, no contract, 24-hour fresh data from the source
How it works
Three steps to your next job
Set up in under five minutes. Leads start landing the same day.
Choose your area
Enter your postcode and pick a travel radius. PlanPost locks onto every council covering that patch.
- Search by postcode, town or city name
- Set your radius from 1 to 20 miles
- PlanPost auto-detects every council in your patch
Set your area & project types
Choose how far you'll travel and the types of work you want leads for.
Set your filters
Pick the types of work you want and let PlanPost handle the rest. Only see the leads that are worth your time.
- Extensions, loft conversions, new builds, heritage and more
- Review each lead before its letter goes out, so you keep the final say
- Turn on auto-send so letters go out without you lifting a finger
What work do you do?
Pick the project types you want leads for
Estimated monthly leads
Based on a 3-month average in your area
Leads delivered, letters posted
New applications land in your dashboard the same day they're filed. Branded letters are printed and posted to the homeowner.
- Each letter is written in your voice and personalised with the property address and project
- Royal Mail, dispatched same working day
- Track every lead from first letter to job won
Features
Everything you need to win more jobs
Live lead feed
Every new planning application, auto-delivered
Your dashboard fills up with new leads the moment they're filed with the council. Full details on every lead: property address, project description, planning reference, distance and category, plus EPC and estimated property value on Professional. No scraping, no refreshing, no missing one.
“We went from checking three council portals a week to opening PlanPost once a day. Picked up an extension in the first month I'd have completely missed before.”
Done-for-you letters
Branded letters, printed and posted for you
Upload your logo and letterhead once, or let PlanPost generate one for you. Our AI letter writer then drafts a distinctive letter in your chosen voice, from your business details, not the same template every other builder posts. Every matched application triggers a personalised letter with the planning reference, project details and a warm, professional message. Royal Mail, same working day.
“The letters look better than anything I'd have put together myself. One landed on a £72k loft before the homeowner had even spoken to another builder.”
Sheffield S7 4RQ
0114 555 0192
22 Laurel Gardens
Sheffield
S7 1DH
Dear Homeowner,
Congratulations on submitting your planning application for a loft conversion at 22 Laurel Gardens. It's exciting to see local homeowners investing in improving their properties.
I'm writing to introduce Oakwood Construction, a local building company that specialises in extensions, loft conversions and home improvements across South Sheffield. We've been trading since 2012, and everything we build is carried out by our own team rather than subcontractors, so someone is on your job every day and the work never stalls.
We finished a loft conversion much like yours on Abbeydale Road earlier this year: two bedrooms and a shower room, done in eleven weeks with the family living at home throughout.
I know the two big questions at this stage are what it will really cost and what it's like to live through the build. Those are exactly the things I'd rather set out honestly with you before you commit to anything.
If you'd like to discuss your plans or would welcome a free, no-obligation consultation, I'd be happy to visit at a time that suits you. Call me on 0114 555 0192, or scan the code below to see examples of our recent work.
I look forward to hearing from you.
Kind regards,
Follow-up on approval
Follow up the moment planning is granted
Optional follow-up letters for the moment the council grants planning. Fire them automatically the second an application is approved, or pick which approved leads get one. Either way you're back on the homeowner's doormat exactly when they're ready to build.
“Getting a second letter out the moment planning's granted has won us jobs. The homeowner's actively lining up a builder, and we're already on their doormat.”
Letter tracking
Track every scan back to the letter
Optional QR codes turn your letters into a measurable touchpoint. When a homeowner scans the code on your letter, the visit is logged to that lead and counted in your dashboard's 30-day stats. Direct mail no longer needs to be a black box. Available on every plan.
“Knowing which letters were getting scanned changed the whole conversation. We could see real engagement coming through, not just guess at it.”
Pipeline tracking
Every lead, letter and quote in one pipeline
New → Letter sent → Responded → Quoted → Won. See the status of every lead at a glance. Add notes, record the job value when you win, and track your real ROI: not just letters sent, but pounds in the bank.
“Being able to see which letters turned into jobs made the whole thing make sense. We know every month exactly how much PlanPost is paying us back.”
Why letters work
A letter sits on the kitchen table for a week.
In a world of overflowing inboxes and banner blindness, a physical letter cuts through. It gets picked up, read, and kept. The numbers back it up.
Direct mail used to be unmeasurable.
PlanPost's optional QR tracking changes that. Add a QR code to your letters and when a homeowner scans, the visit is logged to that lead. Attribute every website visit back to a specific letter. Available on every plan.
Compared
How PlanPost stacks up
The three ways builders get planning leads, and why PlanPost wins.
- Checking council sites yourself
- Free (but your time isn't)
- £3k+/yr lead platforms
- £3,000+ per year
- PlanPost
- From £39/mo
- Checking council sites yourself
- 5–10 hours
- £3k+/yr lead platforms
- 1–2 hours
- PlanPost
- 5 minutes
- Checking council sites yourself
- Not included
- £3k+/yr lead platforms
- Not included
- PlanPost
- 25–120/mo, printed & posted
- Checking council sites yourself
- Not included
- £3k+/yr lead platforms
- Usually no
- PlanPost
- Optional QR tracking
- Checking council sites yourself
- n/a
- £3k+/yr lead platforms
- 12-month tie-in
- PlanPost
- Monthly rolling
- Checking council sites yourself
- n/a
- £3k+/yr lead platforms
- Sales call + onboarding
- PlanPost
- Under 5 minutes
- Checking council sites yourself
- As fast as you check
- £3k+/yr lead platforms
- Weekly / unclear
- PlanPost
- Every 24 hours
Social proof
Builders are winning jobs they'd never have seen
Real builders, real results. Quoted with permission.
The maths
One extension pays for decades of PlanPost.
PlanPost Professional is £948 a year. The average extension in our pipeline is around £40,000. You do the maths. Actually, we already did.
Based on average extension values across PlanPost's live pipeline. Individual results vary.
Pricing
Simple pricing. No contract. Cancel anytime.
Letters included in every plan. Prices shown ex-VAT.
No contract · Cancel anytime · 14-day satisfaction guarantee
FAQ